Promote the benefits of natural gas in a highly defined service area.
Our solution:
For four consecutive years fresh campaigns were developed while maintaining a constant theme that neighbors are switching to natural gas. Testimonials were first utilized to show the diverse group of natural gas customers talking about how their home or business has benefited from natural gas. The recognizable Unitil van that is familiar to most in the market was used traveling past points of reference market area in the campaign. Both television and radio helped back-up a direct mail campaign that generated phone calls from qualified potential customers.
