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Case Studies   |
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Client: |
AIG Environmental
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Our task: |
Help a multinational company with a two-step distribution process, diverse client base and over 20 products and services communicate their story and educate their audience on the benefits of their products and in working with AIG Environmental
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Our solution: |
Burke Advertising developed collateral systems for AIG Environmental’s products that allow sales personnel to customize the information presented based on the targeted prospect. We’ve written articles to explain complex insurance products in ways that are easily digestable to people who are unfamiliar with environmental insurance. We’ve created reference tools distributed to insurance brokers that keep AIG Environmental top-of-mind. Potential end users were targeted with direct mail that promoted exclusive programs available to them through their industry associations.
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Media: |
Sales Collateral, Direct Mail, Presentations, News Articles |
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