To combat the market perception that East Coast Lumber was primarily a lumber yard despite the fact they had the largest kitchen and bath showroom in the area and an emerging millwork department with top brands like Marvin Windows and Doors
Our solution:
Burke Advertising created the “Do It Better” campaign to focus the advertising message on the value, expertise and diverse selection of products at East Coast Lumber. Through strong visuals we highlighted the size and selection of their kitchen & bath showroom and the new millwork department. Targeted advertising media were selected to focus on other departments including the newly re-branded Equipment Center. New media solutions filled the gaps in traditional advertising.
Media:
Television, Radio, Direct Mail, Email Marketing, Online Advertising
