Burke Advertising created an award-winning website that featured a long form video touring the property. The video also answered the most common questions a prospective buyer or renter would ask. Potential buyers were targeted with direct mail and a television campaign highlighting a property with style and popular amenities. All collateral materials and campaign celebrated the history and attention the owners put into every unit. This campaign’s call to action has increased unit sales and occupancy for the proud owners of The Johnsonia.
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